American Apparel contest has sparked a petition protest.
If I thought it would do any good I’d sign the petition, but on reviewing the success of American Apparel’s (bordering on pornographic), marketing tactics over the years, I don’t think it would do any good. People need to stop buying the stuff in order for petitions to work and it just hasn’t happened here. Won’t happen. Throwing up a petition…easy. The root of the problem it is more difficult to tackle, and not nearly as fun to write about. Sex sells. More often than not anything which denigrates women, or represents women with body parts, sells. That is the problem. Solve that and you won’t have to worry about hundreds of young women rushing to expose their junk in hopes of becoming America’s Next Top Buttock, you won’t have to worry about signing sad little petitions either.
There’s no doubt this contest is disturbing on many levels, the most disturbing being that I probably wouldn’t object to participating in this contest if my winning it meant that say…everyone in the world would have clean drinking water, vaccinations and vitamins.
Peace
