The peace I own late Friday evenings is difficult to disturb.
IMPORTANT UPDATE: Pepsi has responded by denying and denouncing the ad. Please see this post. See this post a Feminist.
However you might want to follow the commentary at the link. There is no reason to believe Pepsi is not telling the truth, but read the commentary anyway. I hope indeed he is telling the truth.
I also want to note, and for those of you who looked the link posted a couple of days ago to CLMBBDO. The print link took you directly to that picture, and Pepsi was listed as their client. Pepsi is no longer listed as their client, but I have my own thoughts as to whether this was because Pepsi was never for client or….Pepsi all of a sudden isn’t their client and the ad is gone, if you know what I mean.
With work complete, 5 hours of library time, dinner with friends, a hot shower and some decent music as a prelude to the early morning hours this one was sweet. Nothing could abscond with my tranquility, not even an email forwarded from a North Carolina blogs for McCain group (via Maryland Blogs for McCain), full of ignorant propaganda and petitions they want me to pass on to everyone I know via email.
Nope, this didn’t even bother me. I cheerily wrote back telling them to take me off the list. I hadn’t meant to mislead but I wasn’t on of them. Nor did I belong to The One. I was independent voter, and an academic studying ignorance. I thanked them for their participation but was resigning from their list because after a few months I have ample evidence to support the mass ignorance theory, a minor variation on pluralistic ignorance.
Nope, none of that bothered me, the night was sweet. Nothing was taking that away. Until I read Renee’s post Pepsi For A Rape Opportunity
Just in Time for Domestic Violence Awareness month Pepsi is trying to boost its
lagging sales with a new print advertising campaign. This part of the campaign
seem to be the very popular rape fantasy, or as some like to call it lets do it to an unconscious-dead woman fantasy.
We should not wonder why violence against women world wide is such a popular past time, with this kind of thing so prevalent.
This is a Pepsico French ad campaign by clmbbco If you go to their site, and click “print”, this is the first ad that appears.
Just goes to show women are the rags of the world, not just in the U.S.A.
Let’s hope this French Ad Campaign does not become so successful they decide to slime it in over here.
Not a new theme. I wrote about it here in Gang Rape Scene Erotic Fantasy. A high fashion chic campaign, disgusting but not unexpected, but Pepsi?
Seeing how successful these type of misogynistic ad campaigns are, Pepsi, desperate for profit at all cost, is willing to compromise the dignity of women. After all we’re only women right?
This is a poster for sale on Ebay
The copyrighted American Art Archives scans and text of Pepsi art/ads of this type are here. None of it is in the public domain. Take a look see. They always has a bit of a little woman serving man or little woman dreaming about marrying man thing going on – they’ve just graduated into the pathology of the times.
Pepsi is really a lot of products .Pepsi products. None of which I use anyway it’s mostly junk.
Interestingly enough the Chairman and Chief Executive Officer of PepsiCo is a woman, INDRA K. NOOY.
Dina Dublon is also a director and a trustee of Carnegie Mellon University, the Global Fund for Women, the Women’s Commission for Refugee Women & Children.
I wonder how much they have to say about what goes on in France, or if it’s whatever it’s a “whatever we can get away with in any given country for profit” attitude.
Here is a list of their board of directors in this country.
Pepsico France
Pepsico International.
It always intrigues me what actually goes on behind the marketing and advertising campaigns of major brands. Your take on Pepsi really lifts a veil to some of the advertising that isn’t so blatant and obvious.
It’s just like the vernacular of jokes, including that caricature of Obama causing the hubbub in California and elsewhere. Some people are asking what the big deal is and that it was done in jest.
Sometimes you have to speak up against something that’s obviously wrong… even if it’s disguised as an attempt at humor. If you don’t speak up when it is done in the spirit of fun, then when it becomes in the spirit of actual hatred you don’t have a precedent to fall back on. I really do believe various groups use humor or parody to establish a foothold into consciousness where overt propaganda wouldn’t be tolerated.
It is makes money no matter how wrong. They come up with what culturally works. This works culturally in a lot of places east and west,north and south.
Wait wait wait. OK, I’ve got you on the dead and/or dazed silicon fembot but the French campaign seems rorschach-like in its neutrality. For instance, I am offended by the sociocentrism of it. Why can’t they paint a sullen man alone in the bushes, crouching in resentment and biting off the neck of his pepsi to dilute his own bile? We are people too!
The world is full of rage against women. That’s how I see these kind of ads – as taking advantage of that ugly fact.
What makes this ad something which will sell pepsi? A desperate attempt to cash in on the culture.
I’ve seen people passed out on beaches and believe me that is no where close to the scenario.
;)
Criminy!
Is that a good thing or a bad thing?
An attempt at one thing coming out looking like another perhaps – with the oh so popular helpless, or as you put it “dead”, women laying on the ground, almost nude – legs akimbo.
The attempt to use the worse to make the most.
Even though I blog about a lot of negative things that happen in this world, this add really disturbed me. It just filled with me with such an overwhelming sadness. Not because I expect better from Pepsi but because seeing women reduced this way has become so commonplace. People barely blink an eye at violence that is aimed at us.
It makes me think of all of the terrible things that women have lived through over the centuries and I wonder when will it ever end. I know that some feel that I am making to big of a deal about an ad, but really for my it is a symbol of all of the pain that women endure in this world. It actually took me hours to blog about it after seeing it because it caused me so much pain.
Just goes to show women are the rags of the world, not just in the U.S.A.
Exactly. The position of some man’s fantasy.
I think I’m running out of things to boycott. I’d stop drinking Pepsi products, but I’ve never started.
I guess I don’t understand the rape fantasy appeal. But then I never understood women as objects either. Maybe I’m just out of touch.
It’s hard to put myself in the position of women, on first looks it doesn’t seem offensive. On second look there is no way this ad alone would sell Pepsi without the women as you describe her, in a position legs akimbo and so on.
i don’t think a distressed women would look like that either, unless it was on “Baywatch”, so your point is sound.
I am truly stumped at this level of stupidity. Is it me, or are we effectively societally regressing day by day? Disgusting.
I thought about this a lot as I walked around looking at houses
The first ad is gratuitous and while the presence of the boy is supposed to, I think, de-sexualize it, I don’t think it does
Yes the second ad is women serving men
But in many ways we have come a long way–in men’s attitude to live women and I think that needs to be acknowledged also
Hopefully you will never know what it feels like to pass group after group of construction men and have them say the nastiest things to you and it be sanctioned.
And it’s your fault because you have breasts a waist and hips and don’t dress to hide them
You will never know what it’s like to be scared to death and report a lover to the police and have the police take his side
I’m not being patronizing and please don’t take this that way–but I couldn’t help my hips and waist–my breasts I almost tried binding but at the same time I was brought up to be proud
This is such a complex subject and it has to be acknowledged that things allowed even 25 years ago or less aren’t sanctioned anymore
I always like to do a little reseearch before believing everything I read in the internet.
this WAS NOT an ad that was published for Pepsi. The ad agency created it and Pepsi rejected it.
http://feministe.us/blog/archives/2008/10/20/a-response-from-pepsi/
I’d already seen that, and even that is debatable because I did research it and all indications were it was an ad campaign currently running. I suppose we must take their word for it but as you clearly see by the comments over there the situation is clearly debatable. If it was in circulation before it certainly isn’t now and for that we can all be grateful.
As I’ve never seen you before I wonder at your placing a comment here and not at the hundreds of other more well known blogs out there? Including the one who originally posted it – a law blog I believe. Easier to try to make a fool of a little blogger I imagine.
Thanks for stopping by though. Come again.
I’m for the underdog, in this case Fritz Kola, which is a German independent cola produced in Hamburg. Their logo is especially charming.
http://www.fritzkola.de